Contact us
Menu

Part of our SEO services

B2B SEO Agency

Help business buyers find your company while they research a purchase. We plan pages for each stage of a long buying process and each person involved. Then we connect search visits to the leads your sales team cares about.

Discuss your goals

What this service does

What makes B2B SEO different?

Business purchases take time and involve several people. A manager may search for a solution, a specialist compares features, and a finance lead checks the cost. Each one searches differently.

Search volumes are often small, but one deal can be worth a lot. So we care less about traffic and more about reaching the right companies. A page that brings ten good leads beats one that brings thousands of students.

Reports go beyond visits and rankings. Where your systems allow, we follow search leads into your CRM, the software your sales team uses to track deals. Then we can see which pages bring leads that sales accepts.

What we do

Here's what the work involves.

We start by talking with your sales and customer-facing staff. They know the questions buyers ask and the objections that stall deals.

Then we map those questions to pages. Some already exist and need work. Others need to be written.

  1. Map searches to the buying process

    Early on, buyers search for the problem. Later they search for types of solution, then for vendors and comparisons. We research each stage and note which ones your site covers.

    We also separate buyers from everyone else. Many searches in technical fields come from students or job seekers. We choose terms that signal a business need.

    This can include buyer question research, search map by stage, and content gaps.

  2. Build pages that help buyers decide

    We improve product and service pages so they explain who the offer suits and how it works. We add pages buyers look for, such as comparisons, use cases, and pricing explanations. Your experts review the detail.

    Proof matters to business buyers. Where you have permission, we help present case studies, specifications, and integration details clearly. We don't invent claims or numbers.

    This can include service and product pages, comparison and use-case pages, and case study support.

  3. Connect search to qualified leads

    We check that forms, demo requests, and downloads are tracked properly. Then we pass the search source into your CRM where possible. That shows which pages produce leads sales wants.

    Long sales cycles make reporting slow. We agree early which signs of progress to watch in the meantime. We're clear about what the data can and can't show.

    This can include lead tracking review, CRM source reporting, and lead quality feedback.

What this can look like

A software company with a long sales cycle

Illustrative plan, not an Ardoz client result. A company sells scheduling software to clinics.

  • Pages for each role

    One page answers the clinic manager's questions. Another covers the technical details an IT lead needs.

  • A fair comparison page

    Buyers compare options anyway. An honest page explains where the product fits and where it doesn't.

  • Leads tied to their source

    Demo requests carry the page that produced them into the CRM. Sales marks which ones were a fit.

The plan aims at qualified demo requests, not the biggest traffic number.

Proof from past programs

Results from our team's work.

$100M+

SEO-influenced revenue

Enterprise commerce · 12-month program

312%

more non-branded organic traffic

B2B SaaS · 9-month growth program

41%

higher organic conversion rate

Ecommerce growth · 6-month optimization program

Selected anonymized examples from prior professional work involving members of our team. Each outcome reflects a specific scope, time period, market, and starting point. These historical outcomes are not guarantees or projections.

Before you choose

Is this the help you need?

When to consider it

Is it right for your business?

B2B SEO fits companies with a defined buyer and a sales process that can follow up on leads. If you sell to a handful of known accounts, direct outreach may serve you better than search.

Your reports

What we measure

Where data is available, we report on:

  • Leads from unpaid search
  • Leads accepted by sales
  • Visits to key buying pages

Planning the work

What affects the cost?

The price depends on:

  • Number of products and industries
  • Length of the sales cycle
  • Content your experts can support

Related services

SEO and paid search for B2B

SEO reaches buyers who are already searching. Paid search can cover high-value terms while SEO builds. We can plan both so they don't compete for the same clicks.

Related support

Each service does a different job. Add another only when it meets a real need in your plan.

Our SEO servicesAll services

Questions before starting

Questions about B2B SEO.

Search volumes in our industry are tiny. Is SEO worth it?

It can be, when each customer is valuable. Tools often undercount specialist searches. We look at who is searching, not just how many.

How long until we see leads?

B2B results take time, often several months, and the sales cycle adds more. We set early measures so you can judge progress before deals close.

Can you write about technical subjects?

Yes, with your experts' help. We interview them, draft the page, and have them check it. Accuracy comes first.

Do you work with our CRM?

We can work with common CRM tools when you give us access. We'll explain what tracking is possible with your setup before we start.

Not sure where to start?

Let's talk about B2B SEO.

Share your website, your customers, and what needs to improve. We'll help you pick a starting point.

Send project detailsView contact options