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SEO and PPC Consulting

Get help deciding what to fix in your website or ad accounts. We explain the problems, put the work in order, and support your team. That way, you can focus on the fixes most likely to win customers.

Discuss your goals

What this service does

A second opinion. A clear list of what to do next.

SEO and PPC consulting gives your team advice and hands-on guidance. You keep the marketing in-house, with a clearer plan for reaching customers. We check your search performance, ad accounts, content, and tracking, and explain the fixes.

You might see fewer calls despite steady visits, rising ad costs, or an upcoming redesign. We investigate the specific problem and give your team a practical plan. It covers what to do first, why it matters, and how to check the result.

You'll get findings tied to the pages or settings we checked. You'll also get a prioritized action list and the working sessions in your proposal. Your team owns the accounts and decides who carries out each task.

What we do

Here's what the work involves.

Bring the question you need answered. We check the relevant pages, accounts, and reports before suggesting any broader service.

We explain the findings in everyday language and work within your team's time and budget. Advice should help someone take action, not leave them with more terminology to learn.

  1. Work out what's causing the problem

    We check the website or ad account alongside the numbers you are seeing. A drop in leads might come from fewer visitors or a broken form. Ads might be reaching the wrong searches, or something else needs a closer look.

    We test the evidence before recommending a fix. We confirm the tracking works and separate what we know from what needs checking. You get an explanation of the cause, not just a warning from an audit tool.

    This can include website or account review, tracking checks, and findings with supporting examples.

  2. Give your team a clear action list

    We put the recommendations in a useful order. A broken contact form should not sit behind a minor wording change. Some tasks depend on others, like agreeing on service details before rewriting a page.

    The plan says what to change, who will handle it, and how to check it. We plan around your people and time so the advice can become finished work.

    This can include prioritized tasks, named owners, and checks for completed changes.

  3. Help your team put the advice to work

    In working sessions, your team can ask questions, review changes, and solve problems. We can check the implementation and adjust the plan when new information changes the priority.

    We explain why a recommendation matters, not only how to follow it. That helps your team make similar decisions later. Your proposal lists the reviews, meetings, and implementation support we include.

    This can include working sessions, implementation reviews, and practical guidance for your team.

An example scope

What a focused consulting engagement can include

Suppose search visits are growing but suitable inquiries are not. A useful review separates possible causes and gives your team a realistic work order.

Example only, not a client case study or fixed package.

Your proposal confirms the work, roles, fee, and schedule.

  1. Agree on the question

    We review the available search, ad, website, and sales data. We confirm what the tracking can show and where information is missing.

    What you receive: A defined audit scope and a list of evidence gaps.

  2. Turn findings into assigned work

    We explain each issue, the proposed change, its dependencies, and who can do it. We separate urgent problems from worthwhile work that can wait.

    What you receive: A prioritized action list with owners and acceptance checks.

  3. Review the implementation

    We check the agreed changes with your team and explain what the data shows afterward. We only include hands-on implementation when it's part of the scope.

    What you receive: A reviewed change log and the next decisions to make.

Before you choose

Is this the help you need?

“Quick, thorough, and capable of handling a wide variety of digital marketing needs.”
Michael HarperFeedback provided to Ardoz Digital. Outcomes are not guaranteed.

When to consider it

Is it right for your business?

Consulting suits a team that can make changes but wants an outside review. It helps with priorities and tough SEO or PPC decisions that affect sales. If nobody has time to act on advice, consider a smaller plan or hands-on help.

Your reports

What we measure

Where data is available, we report on:

  • Completed priorities
  • Problems found and fixed
  • Closed tracking gaps
  • Decisions using reliable data
  • Results after your team's changes

Planning the work

What affects the cost?

The price depends on:

  • Accounts and services to review
  • Depth of the audit
  • Implementation support needed
  • Meeting and review schedule
  • Tracking and market complexity
  • People involved in approvals

Related services

From advice to action

Each recommendation explains the problem, the proposed change, and what must happen first. We weigh the likely benefit to your business against effort and risk. Your team gets a realistic work order, not just a long document.

Questions before starting

What clients usually want to know.

What is SEO and PPC consulting?

Consulting gives your team an outside review and practical direction for organic and paid search. It can include audits, tracking checks, a prioritized plan, working sessions, and change reviews. Your team usually handles implementation unless we agree on extra support.

Who is consulting best for?

It suits an in-house marketer, business owner, or team that can make changes. You might want a second opinion or deeper help with search. It works best when someone owns the decisions and has time to follow through.

What does the first month produce?

We usually review the site and accounts, check the data, and find the top priorities. This can include an audit, a work list, and a session explaining the findings. Your proposal confirms the exact scope.

How do you choose what to work on first?

We consider the likely benefit, effort, risk, data quality, and what the team can complete. Some work must come first, like fixing tracking before judging a campaign test. We explain those dependencies in plain language.

Can you also help implement the recommendations?

Yes, we can scope hands-on work separately when your team needs help. The proposal sets out roles, costs, and approvals for each part. That keeps consulting and implementation clearly separate.

How much does consulting cost?

The fee depends on the accounts involved, audit depth, meetings, and level of implementation support. Before starting, we agree on the scope, deliverables, roles, and price.

Tampa-based. Serving clients worldwide.

Tampa SEO & PPC Consulting

Get a clear second opinion before changing your website, ads, or market focus. Turn the findings into work your team can own and evaluate.

Useful reading

Guides for planning the work

Plan the next move

Share your goal. We’ll recommend where to focus.

Tell us what you sell, where you compete, and what needs to improve.

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