How we help

SEO and PPC Consulting

Get help deciding what to fix in your website or ad accounts. We explain the problems, put the work in order, and support your team as they make the changes.

Discuss your goals

What this service does

A second opinion. A clear list of what to do next.

SEO and PPC consulting gives your team advice and hands-on guidance without handing over all the marketing. We can review your website's search performance, Google Ads or Microsoft Ads accounts, content, and tracking, then explain what needs attention.

You might have fewer calls despite steady website visits, rising ad costs, or a redesign coming up. We investigate the specific problem and give your team a practical plan. That includes what to do first, why it matters, and how to check whether the change helped.

You'll get findings tied to the pages or account settings we checked, a prioritized action list, and the working sessions included in your proposal. Your team keeps ownership of the accounts and decides who will carry out each task.

What we do

Here's what the work involves.

Bring the question you need answered. We review the relevant pages, accounts, and reports instead of making you buy a wider service before we understand the problem.

We explain the findings in everyday language and work within your team's time and budget. Advice should help someone take action, not leave them with more terminology to learn.

Work out what's causing the problem
We check the website or ad account alongside the numbers you are seeing. A fall in leads might come from fewer visitors, a broken form, ads reaching the wrong searches, or another issue that needs a closer look.
We test the evidence before recommending a fix. That means checking whether the tracking works and separating what we know from what still needs investigation. You get an explanation of the cause, not just a warning from an audit tool.
This includes: website or account review, tracking checks, and findings with supporting examples.
Give your team a clear action list
We put the recommendations in a useful order. A broken contact form should not sit behind a minor wording change. Some tasks also depend on others, such as agreeing on service details before rewriting a page.
The plan says what to change, who will handle it, and how to check it. We account for the people and time you have so the recommendations can become finished work.
This includes: prioritized tasks, responsibilities, and checks for completed changes.
Help your team put the advice to work
Working sessions give your team a place to ask questions, review changes, and work through problems. We can check the implementation and adjust the plan when new information changes the priority.
We explain why a recommendation matters, not only how to follow it. That helps your team make similar decisions later. The proposal makes clear which reviews, meetings, and implementation support are included.
This includes: working sessions, implementation reviews, and practical team guidance.

Before you choose

Is this the help you need?

“Quick, thorough, and capable of handling a wide variety of digital marketing needs.”

Michael HarperFeedback provided to Ardoz Digital. Outcomes are not guaranteed.

When to consider it

Is it right for your business?

Consulting suits a team that can make changes but needs an independent review, clearer priorities, or help with a difficult SEO or PPC decision. If nobody has time to implement the recommendations, consider a smaller plan or separately scoped hands-on support.

Your reports

What we measure

We track agreed priorities completed, problems found and resolved, tracking gaps addressed, decisions supported by reliable data, and results from the changes your team publishes.

Planning the work

What affects the cost?

The plan depends on accounts and services to review, depth of the audit, implementation support needed, meeting and review schedule, tracking and market complexity, and people involved in approvals.

Related services

From advice to action

Each recommendation explains the problem, the proposed change, and what must happen first. We weigh the likely benefit against effort and risk so the team has a realistic work order, not just a long document.

Questions before starting

What clients usually want to know.

What is SEO and PPC consulting?

Consulting gives your team an outside review and practical direction for organic and paid search. It can include audits, tracking checks, a prioritized work plan, working sessions, and review of completed changes. Your team usually handles implementation unless additional support is agreed.

Who is consulting best for?

It suits an in-house marketer, business owner, or team that can implement changes but wants a second opinion or deeper help with search. The engagement works best when someone owns the decisions and has time to follow through.

What does the first month produce?

The initial work usually reviews the site and accounts, checks the available data, and identifies the most useful priorities. The agreed deliverables can include an audit, a work list, and a session to explain the findings. The exact scope is confirmed in the proposal.

How do you choose what to work on first?

We consider the likely benefit, effort, risk, data quality, and what the team can complete. Some work must happen before other changes are useful, such as fixing tracking before judging a campaign test. Those dependencies are explained in plain language.

Can you also help implement the recommendations?

Yes. Hands-on work can be scoped separately when the team needs help. The proposal makes responsibilities, costs, and approvals clear so consulting and implementation are not confused.

How much does consulting cost?

The fee depends on the accounts involved, audit depth, meetings, and level of implementation support. We define the scope, deliverables, responsibilities, and price before starting.

Plan the next move

Share your goal. We’ll recommend where to focus.

Tell us what you sell, where you compete, and what needs to improve.

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