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Paid Search Advertising (PPC)

Reach people searching for what you sell with Google Ads and Microsoft Ads. We set up and manage your campaigns and write the ads. Then we check whether the clicks turn into useful calls, requests, or sales.

Discuss your goals

What this service does

What is PPC, and what happens after someone clicks?

Pay-per-click advertising (PPC) means you pay the ad platform when someone clicks your ad. Your search ads can appear when people look for what you offer. You choose a budget, and we manage the campaigns within it.

Say you want more requests for roof repairs. We find the right searches and write ads that lead to a roof repair page. We also exclude places and searches so you don't pay for people you can't help.

Your report shows ad spend, clicks, and tracked calls, forms, or purchases. With feedback from your team, we check which leads were worthwhile. We show our management fee separately from what you pay Google or Microsoft.

What we do

Here's what the work involves.

We start with what you want to promote and the customers you can serve. If you already run ads, we review the account before changing it.

An ad is only part of the job. The page it opens, the form, and your follow-up affect whether a click becomes business.

  1. Build campaigns around what you want to sell

    We choose keywords, write ads, and set locations, schedules, and budgets. Different services may need separate campaigns. That shows you what each service costs and which ones bring useful responses.

    We also use negative keywords to help prevent ads from showing for unwanted searches. Those might include jobs, training, free resources, or services you don't offer. We review actual searches as the campaigns run.

    This can include campaign setup, keywords and exclusions, ad copy, and location and budget settings.

  2. Make the page after the ad worth visiting

    A landing page is simply the page someone reaches after clicking an ad. It should explain what you advertised and make the next step obvious. That step might be a call, a quote request, or a purchase.

    We check that the page works on a phone and forms reach the right person. We also test conversion tracking, which records actions like a completed form or sale. A click on a button isn't always a completed request.

    This can include landing-page improvements, mobile and form checks, call tracking, and conversion tracking checks.

  3. Review the leads, then improve the campaigns

    We look at which searches cost money and which bring customers you can help. Some ads keep drawing the wrong requests. For those, we can change the keywords, message, location settings, or page.

    Your team's feedback matters. A cheap lead is poor value if it's spam or wants something you don't sell. Feedback shows us where to keep spending, what to change, and what to stop.

    This can include search-term reviews, ad and page tests, budget adjustments, and lead-quality reporting.

An example scope

What a focused PPC launch can include

Suppose you want to advertise one service in an area your team can cover. A small start makes it easier to see where the budget goes. It also shows what the inquiries are about.

Example only, not a client case study or fixed package.

Your proposal confirms the work, roles, fee, and schedule.

  1. Define a useful inquiry

    We agree on the service, locations, hours, starting budget, and requests you can't handle. We also decide who will review incoming leads.

    What you receive: A campaign brief with budget and approval responsibilities.

  2. Prepare and test the campaign

    We write ads that match the offer and choose search terms and exclusions. We check the landing page and test form or call tracking before judging results.

    What you receive: Approved ads, a suitable landing page, and tracking checks.

  3. Review searches and lead quality

    We compare spending with actual search terms and feedback from the people who answer inquiries. A cheap form fill has little value if it asks for the wrong service.

    What you receive: A spending breakdown, lead-quality review, and a recorded test plan.

Before you choose

Is this the help you need?

“Professional, collaborative, and exceptional to work with.”
Cassie DellFeedback provided to Ardoz Digital. Outcomes are not guaranteed.

When to consider it

Is it right for your business?

PPC can test demand when people search for your services. It works best when a customer is worth the budget and your team can respond. Fix poor landing pages, inaccurate offers, or slow follow-up before raising the ad budget.

Your reports

What we measure

Where data is available, we report on:

  • Ad spending and customer responses
  • Cost per relevant lead
  • Calls and forms by campaign
  • The searches people clicked from
  • Sales and feedback about leads

Planning the work

What affects the cost?

The price depends on:

  • Advertising platforms and budget
  • Services and locations
  • Tracking and sales-system connections
  • Landing pages and ad content
  • Sales cycle and inquiry volume

Related services

What else this informs

Actual search terms and customer responses can help improve SEO pages and website copy. We keep advertising spend and management fees separate so you can judge campaign costs clearly.

Questions before starting

What clients usually want to know.

What is PPC?

PPC stands for pay-per-click advertising, where you pay each time someone clicks your ad. We manage Google Ads and Microsoft Ads to reach customers who need what you sell. That covers searches, locations, ads, budgets, and landing pages.

What advertising budget should I start with?

Start with your services, local click costs, customer value, and how much demand to test. The budget needs room for useful data without assuming an unrealistic sales rate. We explain the assumptions behind the starting amount we propose.

Is ad spend separate from the management fee?

Yes, our proposal and reports show ad spend separately from our management fee. You can see what goes to the ad platforms. You can also see what covers setup, tracking, testing, and ongoing work.

Who owns the advertising account?

Your business owns the account and keeps its campaign history, conversion data, and access. Ardoz Digital works in that client-owned account.

How do you measure lead quality?

A lead is someone who contacts your business about a possible purchase. With your feedback, we separate real leads from spam, duplicates, and requests you can't serve. That guides our search exclusions, ads, landing pages, and budget decisions.

How soon will PPC produce results?

Approved campaigns can get clicks soon after launch, but firm conclusions take more data. Budget, search volume, competition, tracking, and your sales cycle all affect the pace. We can't guarantee leads, ad approval, or a financial return.

Tampa-based. Serving clients worldwide.

Tampa PPC

Match paid search to your offer, budget, and customer locations. Separate worthwhile inquiries from clicks that don't fit the business.

PPC by industry

See how paid search changes in your market.

See how PPC can bring ready-to-buy customers in each industry. Each page covers searches, budgets, landing pages, and lead quality.

Browse PPC services by industry

Useful reading

Guides for planning the work

Plan the next move

Share your goal. We’ll recommend where to focus.

Tell us what you sell, where you compete, and what needs to improve.

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