How we help

Paid Search Advertising (PPC)

Reach people searching for what you sell with Google Ads and Microsoft Ads. We set up and manage your campaigns, write the ads, and check whether the clicks turn into useful calls, requests, or sales.

Discuss your goals

What this service does

What is PPC, and what happens after someone clicks?

Pay-per-click advertising (PPC) means you pay the ad platform when someone clicks your ad. With search ads, your business can appear when people look for a product or service you offer. You choose a budget, and we manage the campaigns within it.

Say you want more requests for roof repairs. We research suitable searches, write ads about that service, and send visitors to a page explaining the repairs you handle. We also check locations and unwanted searches so you aren't paying to reach people your business can't help.

Your report shows advertising spend, clicks, and the calls, forms, or purchases tracked from the ads. With feedback from your team, we check which leads were worthwhile. Our management fee is shown separately from the money paid to Google or Microsoft.

What we do

Here's what the work involves.

We start with the services or products you want to promote and the customers you can serve. If you already run ads, we review the account before changing it.

An ad is only part of the job. The page it opens, the form someone fills in, and your follow-up all affect whether a paid visit becomes business.

Build campaigns around what you want to sell
We choose keywords, write ads, and set locations, schedules, and budgets. Different services may need different campaigns so you can see what you're spending on each and which ones bring useful responses.
We also use negative keywords to help prevent ads from showing for unwanted searches. Depending on your business, those might include jobs, training, free resources, or services you don't offer. We review actual searches as the campaigns run.
This includes: campaign setup, keywords and negative keywords, ad copy, and location and budget settings.
Make the page after the ad worth visiting
A landing page is simply the page someone reaches after clicking an ad. It should explain the advertised product or service and make the next step obvious, whether that's a call, a quote request, or a purchase.
We check that the page works on a phone and that forms reach the right place. We also test conversion tracking, which records chosen actions such as a completed form or sale. A click on a button isn't always a completed request.
This includes: landing-page improvements, mobile and form checks, call tracking, and conversion tracking checks.
Review the leads, then improve the campaigns
We look at which searches cost money and which bring customers you can help. If an ad keeps attracting the wrong requests, we can change the keywords, message, location settings, or page.
Your team's feedback matters. A low-cost form submission isn't good value if it is spam or asks for something you don't sell. We use that information to decide where to keep spending, make a change, or stop a test.
This includes: search-term reviews, ad and page tests, budget adjustments, and lead-quality reporting.

Before you choose

Is this the help you need?

“Professional, collaborative, and exceptional to work with.”

Cassie DellFeedback provided to Ardoz Digital. Outcomes are not guaranteed.

When to consider it

Is it right for your business?

PPC can test demand when people search for your services, the budget fits the value of a customer, and your team can respond to inquiries. Resolve poor landing pages, inaccurate offers, or slow follow-up before increasing the advertising budget.

Your reports

What we measure

We track ad spending and customer responses, cost per relevant lead, calls and forms by campaign, the searches people clicked from, and sales and feedback about leads.

Planning the work

What affects the cost?

The plan depends on advertising platforms and budget, services and locations, tracking and sales-system connections, landing pages and ad content, and sales cycle and inquiry volume.

Related services

What else this informs

Actual search terms and customer responses can help improve SEO pages and website copy. We keep advertising spend and management fees separate so you can judge campaign costs clearly.

Questions before starting

What clients usually want to know.

What is PPC?

PPC stands for pay-per-click advertising. You pay the advertising platform when someone clicks an ad. For Google Ads and Microsoft Ads search campaigns, we manage the searches, locations, ads, budgets, and landing pages intended to reach relevant customers.

What advertising budget should I start with?

Start with the services you want to promote, local click costs, customer value, and the amount of demand worth testing. The budget needs room for useful data without depending on an unrealistic sales rate. We explain the assumptions behind the proposed starting amount.

Is ad spend separate from the management fee?

Yes. The proposal and reporting show advertising spend separately from Ardoz Digital's management scope. You can see what goes to the advertising platforms and what covers setup, tracking, testing, and ongoing work.

Who owns the advertising account?

Your business owns the account and keeps its campaign history, conversion data, and access. Ardoz Digital works in that client-owned account.

How do you measure lead quality?

A lead is someone who contacts your business about a possible purchase. A tracked call or form is only a starting point. With your feedback, we distinguish relevant inquiries from spam, duplicates, and requests you cannot serve. That information helps guide search exclusions, ads, landing pages, and budget decisions.

How soon will PPC produce results?

Approved campaigns can start receiving activity after launch, but useful conclusions need enough relevant clicks and reliable tracking. Budget, search volume, competition, and the sales cycle affect the pace. Leads, ad approval, and financial returns are not guaranteed.

PPC by industry

See how paid search changes in your market.

Browse focused PPC pages built around search intent, campaign economics, landing-page requirements, traffic controls, qualified conversion measurement, and market-specific policy considerations.

Browse PPC services by industry

Plan the next move

Share your goal. We’ll recommend where to focus.

Tell us what you sell, where you compete, and what needs to improve.

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