Google Ads can now pull deals from your website and show them in your ads. Google calls the feature Google Ads automated promotions. You don't have to write a single promotion for it to work.
That can help a local offer reach more searchers. But a forgotten offer that's still on your site could end up in an ad. This guide covers how the feature works, who it affects, and what to check now.
Reporting note: We checked this guide against Google's public documentation on October 20, 2026. Google says parts of the feature may change. So check your own account too.
Key takeaways
- Google Ads can add promotions it finds on your website to eligible ads
- Only Search and Performance Max campaigns with location assets qualify
- Google skips campaigns that already run manual promotions
- Google can't read offer end dates from your pages yet
- You can review them under Assets and turn them off in Advanced settings
What are Google Ads automated promotions?
Promotion assets are the deal lines that can show under a search ad. They can show a money or percent discount, plus an occasion like Black Friday. Until now, you wrote each one yourself, as you do with your ad text.
Automated promotions build those lines for you. Google finds offers on your website landing pages and checks them. Then it attaches them to eligible ads.
The feature sits with Google's other account-level automated assets. Those include dynamic sitelinks, dynamic callouts, and seller ratings. Google adds them when it predicts they'll help an ad perform.
Which campaigns can show automated promotions?
Google lists three requirements on its Help page. A campaign has to meet all of them.
- An active Search or Performance Max campaign with location assets
- No manual promotions running on that campaign
- Ads that follow the standard Google Ads policies
Location assets show details like your address or a map in an ad. Many advertisers add them by linking a Google Business Profile. So this change mostly touches local businesses.
Google can also add location assets on its own. Its Help page says it may match your business to known locations. So check for them even if you never linked a profile.
Where does Google find the offers?
Google pulls offers from your landing pages. Its promotion assets page also mentions other sources, without naming them. Google then checks that each offer is active and not expired.
Each automated promotion can serve for less than 24 hours at a time. After that, Google may switch it back on. It does that only while it can still see the offer on your site.
Google can't read start and end dates from your pages yet. It says that's expected to change. Until then, what's visible on your site decides what can show.
That's the main risk for a small business. A promo banner you forgot to remove could keep showing up in your ads. So could a deal whose fine print won't fit in a short ad line.
How do automated and manual promotions compare?
Both put a deal line under your ad. The difference is who writes it and how much control you keep. Here's how they line up, based on Google's Help pages.
Scroll sideways to read the full table.
| Detail | Automated promotions | Manual promotion assets |
|---|---|---|
| Who writes it | Google, from your website | You, in Google Ads |
| Start and end dates | Not read from your pages yet | You set them |
| Where it can show | Search and Performance Max with location assets | Search ads, Shorts, and in-stream video ads |
| Exact control over the offer | No | Yes |
| If both could apply | The campaign is skipped | The manual promotion runs |
Google skips any campaign that already runs a manual promotion. That gives you a simple way to keep control of one campaign. Just add your own promotion there.
Promotion assets are free to add, according to Google. A click on the promotion costs the same as a click on the headline.
How to check if Google added promotions to your ads
You can see every automated promotion in your account. Google labels each asset by who added it. These steps come from Google's Help page.
- Open Assets in the Campaigns menu
- Select Asset type in the filter bar and choose Promotion
- Look for Google AI in the Added by column
- Hover over Google AI to see where the offer came from
- Hover over the promotion name to see its headline
Read each one the way a customer would. Is the offer still live? Would your team honor it today?
Segment your campaign reports by click type too. Google suggests this to see how people use your offers. Judge the whole campaign, not just clicks on the deal line.
That only works if you track conversions properly. It shows which ads lead to calls, forms, or visits. Our tracking guide walks through the setup.
How to turn automated promotions off
The setting lives with your account-level automated assets. It applies to the whole account, not one campaign. Google lists these steps.
- Open Assets in the Campaigns menu
- Select the three-dot More icon in the filter bar
- Choose Account level automated assets
- Select the three-dot More icon on that page
- Choose Advanced settings
- Set Automated promotions to Off and give a reason if asked
Each automated asset type has its own setting on that page. So turning off promotions leaves dynamic sitelinks and callouts as they were. Review those while you're there.
Want it on for most campaigns but not one? Add a manual promotion to that campaign. Google skips campaigns that already run one.
Should a local business keep automated promotions on?
There's no single right answer. It depends on how your website handles offers. These checks can help you decide.
- Keep it on: your site lists only current offers with clear terms
- Keep it on: you run frequent deals and lack time to build assets
- Turn it off: old coupons or seasonal banners stay up for months
- Turn it off: your offers need fine print that won't fit in an ad
- Turn it off: you'd rather approve every offer before it runs
Either way, keep checking. A quick look at the Assets page each month can catch surprises early.
Get your website offers ready
Automated promotions read your website, so your offer pages need care. These habits help your ads and your site say the same thing.
- Remove expired offers the day they end
- Put end dates and key terms right next to each offer
- Keep one current offer per landing page where you can
- Make sure your team knows every offer that's live on the site
- Use manual promotion assets for offers with strict dates
Offers in ads still need to be true. The FTC says advertising must be truthful and not misleading. Its small business guide also covers sale prices and offer terms.
Google's own rules apply too. Its promotion asset requirements call for accurate prices. The offer should also be easy to find on the landing page.
Clear offer pages help visitors as well. People who click an ad should find the deal they saw. That match aims to turn more clicks into calls and visits.
Want help checking your offers and assets? Our Google Ads management team can review them with you. We aim to keep your ads accurate and worth the click.