Paid search for your market
PPC is advertising in search results. Your ad appears when someone searches for what you offer, and you pay the ad platform when someone clicks. We run Google Ads and Microsoft Ads for criminal defense firms.
Discuss your PPC prioritiesThe paid-search opportunity
Our PPC service keeps spend focused on the charges you actually take. We check how well those campaigns fit real searches, such as “criminal defense attorney.”
We write the ads and choose the pages they lead to, based on what buyers weigh up. Before you spend anything, we confirm you can deliver what the ad promises. People searching for criminal defense firms often compare case type, location, attorney background, and fees.
How we run your account
For criminal defense firms, we pick the searches worth paying for. Then we write the ads. We check each landing page, so the ad matches what you actually offer.
We review what people searched before clicking your ads. Then we check whether the calls or requests were useful. That shows what to change for criminal defense firms.
We organize ads for criminal defense firms by service. That way you can see what each service costs. You can also see which ones bring customers you can help.
You decide where and when your ads run and what you spend. We also add negative keywords, which block searches you don't want. Campaigns for criminal defense firms are usually built around the practice areas you handle, where you practice, urgent matters, and intake capacity.
Keep the service area, attorney details, and contact options easy to find on a phone. Use steady, respectful wording and approved explanations of the case-review process. The ad and the page it leads to should make the same offer.
We read the page the way a customer of criminal defense firms would. Is the offer accurate? Is the form short? Each landing page needs an accurate description of the practice area, approved attorney information and disclosures, realistic expectations, and a secure consultation form.
Attorney ads, testimonials, and fee claims may be restricted. Your firm owns professional rules and final approval, and we never promise outcomes. Ads and pages for criminal defense firms use the same approved claims.
A conversion is an action the ad account counts, like a call or a purchase. For criminal defense firms, we check what's being counted and remove duplicates. A click on a button is not the same as a finished request.
Any campaign brings a mix of good and bad requests. Your team tells us which ones suit criminal defense firms like yours, and why. We only share that feedback through approved systems.
More budget isn't always the answer. Sometimes a better ad or page does more, or we stop paying for searches that don't help. Before criminal defense firms raise their ad spend, we review the value of a suitable case, intake capacity, conflicts, and the cost of gaining a client.
We let the results decide the next change for criminal defense firms. We keep a log of important changes, so the reports explain the numbers. We cannot promise click costs, leads, ad approval, or returns.
Proof from past programs
lower cost per qualified consultation
Legal services · 120-day paid search program
more booked appointments
Automotive services · 5-month paid media program
more qualified calls
Home services · 90-day local growth program
Where this fits
Core service
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PPC library
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Organic search
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Industry overview
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Website
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Related market
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Questions before launch
Good examples are “criminal defense attorney” and “DUI lawyer near me.” We build the full list from your services, your area, and your budget. We also block searches from people you can't help.
It depends on what clicks cost, what a customer is worth, and how much work you can handle. We look at all three before suggesting a budget for criminal defense firms. Ad spend and our fee stay separate, and we cannot promise a lead cost.
Not always. A page you already have can work if it delivers what the ad offers. For criminal defense firms, we check the offer, the proof, and the contact option. A separate page helps when the campaign needs a sharper message.
Someone who needs a defense attorney checks the matters handled, jurisdiction, attorneys, and contact options. Those details should be easy to find on a phone, without promising a case result. Your team's feedback shows which requests became customers.
The account belongs to your business, history and all. We agree on the access we need to manage ads for criminal defense firms. If we ever stop working together, you keep everything.
No, and no honest agency can. Results depend on competition, budget, demand, and your offer. For criminal defense firms, we cannot promise a set number of leads.
Plan the next campaign decision
Tell us what you want to advertise and your budget. Share what makes an inquiry worthwhile, and we'll suggest a practical next step.
