Paid search for your market
PPC puts your business in paid search results, in front of people searching now. You pay the ad platform when someone clicks. We manage Google Ads and Microsoft Ads for estate planning.
Discuss your PPC prioritiesThe paid-search opportunity
Google Ads and Microsoft Ads reach people finally ready to put documents in place. Our PPC service keeps cost per consultation in check. We check how well those campaigns match searches like “do I need a trust.”
People searching for estate planning often compare the points below. We write ads and pick landing pages around them. Before we spend, we confirm you can deliver what the ad says.
How we run your account
For Estate Planning, we pick the searches worth paying for. Then we write the ads. We check each landing page, so the ad matches what you actually offer.
We review what people searched before clicking your ads. Then we check whether the calls or requests were useful. That shows what to change for Estate Planning.
We group searches like “do I need a trust” by customer need. We don't dump every term into one ad group. Where the offer differs, the ad says so.
Good targeting is clear about what a campaign for estate planning skips. We set up campaigns around the list below. Then we block unwanted searches as data comes in.
Explain wills, trusts, and other planning services the firm offers, with clear consultation steps. Help visitors prepare useful questions without turning complex legal choices into a one-size-fits-all recommendation. The ad and its page should make the same offer.
A useful landing page for estate planning delivers what the ad offers. We test its contact option on phones and computers. It should include:
Attorney ads, testimonials, and fee claims may be restricted. Your firm owns professional rules and final approval, and we never promise outcomes. For estate planning, ads and pages share approved claims.
We check that your ad reports count finished forms and calls. For estate planning, clicks on a contact button don't count. This is conversion tracking: recording the actions you want after a click.
For estate planning, a good report separates real requests from general questions. We agree on that definition with your team first. Then feedback guides where the budget goes.
We compare ad costs for estate planning with the work that follows. A cheap lead is no bargain if you can't serve it. We weigh:
Your report for estate planning shows where the money went. We review results against your offer and capacity. We cannot promise campaign performance or financial returns.
Where this fits
Core service
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PPC library
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Organic search
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Industry overview
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Website
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Related market
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Related PPC services
Questions before launch
Examples include “do I need a trust.” We build the final list from your services, market, and budget. The account also blocks requests you can't serve.
It depends on click costs, the value of a customer, and your capacity. We review those before proposing a plan. Ad spend and our fee stay separate, and we cannot promise a lead cost.
An existing page can work if it answers what the ad offers. For estate planning, we check the offer, proof, and contact option. A separate page helps when the campaign needs a sharper message.
People seeking estate-planning help may research wills, trusts, or how to plan a family conversation. The firm's website should explain its services, attorneys, and what a consultation involves. Your team's feedback shows which requests became customers.
Your business keeps the ad account, its history, and access. We manage the campaigns for estate planning inside your account. Our fee and your ad spend stay separate.
No. Competition, budget, demand, and your offer all affect results. For estate planning, we cannot promise a set number of leads.
Plan the next campaign decision
Tell us what you want to advertise and your budget. Share what makes an inquiry worthwhile, and we'll suggest a practical next step.
