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Paid search for your market

Contractor PPC

PPC is advertising in search results. Your ad appears when someone searches for what you offer, and you pay the ad platform when someone clicks. We run Google Ads and Microsoft Ads for general contractors.

Discuss your PPC priorities

The paid-search opportunity

Paid search for general contractors

We aim Google Ads campaigns at the project types, locations, and scope you want. We keep construction inquiries apart from job searches, supplies, and work the team doesn't offer. We check how well those campaigns fit real searches, such as “home addition contractor.”

We write the ads and choose the pages they lead to, based on what buyers weigh up. Before you spend anything, we confirm you can deliver what the ad promises. People searching for general contractors often compare service options, response times, service areas, licenses, and repair versus replacement costs.

How we run your account

How we manage your search ads

For general contractors, we pick the searches worth paying for. Then we write the ads. We check each landing page, so the ad matches what you actually offer.

We review what people searched before clicking your ads. Then we check whether the calls or requests were useful. That shows what to change for general contractors.

  1. Build ads for the services you want to promote

    We organize ads for general contractors by service. That way you can see what each service costs. You can also see which ones bring customers you can help.

    Before general contractors spend more, we check the targeting, the budget, and the blocked searches. Those settings have to match what you really offer. Campaigns usually cover urgent repairs, planned replacements, maintenance, service areas, and the jobs your team can take on.

  2. Send each click to a page that answers the question

    Organize project examples and services clearly, with accurate credentials and approved photos. An estimate form should help the team understand the project before replying. The ad and the page it leads to should make the same offer.

    We read the page the way a customer of general contractors would. Is the offer accurate? Is the form short? Each landing page needs the exact service, the areas you cover, proof of your work, and a quick way to call or book.

    Claims about licenses, financing, prices, and warranties must match your records and terms. Ads and pages for general contractors use the same approved claims.

  3. Find out which clicks lead to useful calls or sales

    We test your conversion tracking before anything else. It records the calls, forms, or sales that follow a click. Then we go through the results with your team, so general contractors aren't paying for spam.

    A useful report for general contractors separates real requests from general questions. We agree on that definition with your team first. Then their feedback guides where the budget goes.

    • Tracking: calls, forms, and sales counted correctly
    • Lead quality: real inquiries kept apart from spam and duplicates
    • Fit: requests you can actually serve
    • Privacy: only approved customer data and tracking

  4. Put the budget behind the work you want

    More budget isn't always the answer. Sometimes a better ad or page does more, or we stop paying for searches that don't help. Before general contractors raise their ad spend, we review job value, how often estimates become jobs, technician capacity, busy seasons, and the cost of a wasted trip.

    A PPC report for general contractors should help you decide what to do next. It shows what you spent, the inquiries that came in, and how good they were. We cannot promise leads or returns.

Proof from past programs

Results from our team's work.

74%

more qualified calls

Home services · 90-day local growth program

67%

lower cost per qualified consultation

Legal services · 120-day paid search program

93%

more booked appointments

Automotive services · 5-month paid media program

“Professional, collaborative, and exceptional to work with.”
Cassie DellFeedback provided to Ardoz Digital. Outcomes are not guaranteed.

Selected anonymized examples from prior professional work involving members of our team. Each outcome reflects a specific scope, time period, market, and starting point. These historical outcomes are not guarantees or projections.

Where this fits

Related services and resources

Related PPC services

Questions before launch

Common PPC questions

Which searches should PPC for general contractors target?

Good examples are “home addition contractor” and “garage conversion near me.” We build the full list from your services, your area, and your budget. We also block searches from people you can't help.

How much should we spend on ads for general contractors?

It depends on what clicks cost, what a customer is worth, and how much work you can handle. We look at all three before suggesting a budget for general contractors. Ad spend and our fee stay separate, and we cannot promise a lead cost.

Does PPC for general contractors need a dedicated landing page?

Not always. A page you already have can work if it delivers what the ad offers. For general contractors, we check the offer, the proof, and the contact option. A separate page helps when the campaign needs a sharper message.

How do we know whether PPC inquiries for general contractors are useful?

People comparing general contractors want to see which projects they handle and relevant completed work. Remodels, additions, and new construction can involve different questions and approval steps. Your team's feedback shows which requests became customers.

Who owns the advertising account for general contractors?

We work inside your own ad account for general contractors. You keep access to the settings, the history, and the results data. The proposal explains what we do and what you pay for ads.

Can you guarantee PPC results for general contractors?

No, and no honest agency can. Results depend on competition, budget, demand, and your offer. For general contractors, we cannot promise a set number of leads.

Plan the next campaign decision

Talk through PPC for general contractors.

Tell us what you want to advertise and your budget. Share what makes an inquiry worthwhile, and we'll suggest a practical next step.

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