Paid search for your market
PPC is advertising in search results. Your ad appears when someone searches for what you offer, and you pay the ad platform when someone clicks. We run Google Ads and Microsoft Ads for home inspectors.
Discuss your PPC prioritiesThe paid-search opportunity
We tune PPC for booked inspections, not clicks that go nowhere. We check how well those campaigns fit real searches, such as “home inspector near me.”
We write the ads and choose the pages they lead to, based on what buyers weigh up. Before you spend anything, we confirm you can deliver what the ad promises. People searching for home inspectors often compare property type, location, price, availability, and timing.
How we run your account
For home inspectors, we pick the searches worth paying for. Then we write the ads. We check each landing page, so the ad matches what you actually offer.
We review what people searched before clicking your ads. Then we check whether the calls or requests were useful. That shows what to change for home inspectors.
Every campaign needs one clear purpose, such as bringing in people who search “home inspector near me.” We keep related services together and unrelated ones apart. Otherwise one total for the whole account can hide wasted money.
Before home inspectors spend more, we check the targeting, the budget, and the blocked searches. Those settings have to match what you really offer. Campaigns usually cover property types, services, neighborhoods, whether people want to buy, sell, rent, and get a valuation.
Show inspection services, approved sample reports, and current licensing information where applicable. Explain scheduling and the inspection process without promising a booking time or report findings. The ad and the page it leads to should make the same offer.
We read the page the way a customer of home inspectors would. Is the offer accurate? Is the form short? Each landing page needs accurate property or service details, current availability, licensing and fair-housing language, and a clear way to ask a question.
Google restricts housing ad targeting in the United States and Canada. Fair-housing, licensing, and price language must follow current law and platform policy. Ads and pages for home inspectors use the same approved claims.
We test your conversion tracking before anything else. It records the calls, forms, or sales that follow a click. Then we go through the results with your team, so home inspectors aren't paying for spam.
A useful report for home inspectors separates real requests from general questions. We agree on that definition with your team first. Then their feedback guides where the budget goes.
We compare what home inspectors spend on ads with the work that follows. A cheap lead is no bargain if you can't serve it. We weigh the value of a suitable inquiry, available listings, commission or fees, market timing, and your team's capacity.
A PPC report for home inspectors should help you decide what to do next. It shows what you spent, the inquiries that came in, and how good they were. We cannot promise leads or returns.
Proof from past programs
lower cost per qualified consultation
Legal services · 120-day paid search program
more booked appointments
Automotive services · 5-month paid media program
more qualified calls
Home services · 90-day local growth program
Where this fits
Core service
See how we plan campaigns, manage budgets, and review the requests they bring in.
PPC library
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Organic search
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Industry overview
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Website
See what the website needs to explain and how visitors can get in touch.
Related market
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Related PPC services
Questions before launch
Good examples are “home inspector near me” and “four point inspection.” We build the full list from your services, your area, and your budget. We also block searches from people you can't help.
It depends on what clicks cost, what a customer is worth, and how much work you can handle. We look at all three before suggesting a budget for home inspectors. Ad spend and our fee stay separate, and we cannot promise a lead cost.
Not always. A page you already have can work if it delivers what the ad offers. For home inspectors, we check the offer, the proof, and the contact option. A separate page helps when the campaign needs a sharper message.
Buyers on a tight contract clock want an inspection slot within days. Agents keep a short list and refer clients to inspectors who answer and report quickly. Your team's feedback shows which requests became customers.
You do. Your business keeps the ad account, its history, and the logins. We manage campaigns for home inspectors inside your account. Our fee and your ad spend stay separate.
No, and no honest agency can. Results depend on competition, budget, demand, and your offer. For home inspectors, we cannot promise a set number of leads.
Plan the next campaign decision
Tell us what you want to advertise and your budget. Share what makes an inquiry worthwhile, and we'll suggest a practical next step.
