The paid-search opportunity
Paid search for therapists
Focus on the therapy services and locations the practice supports. Distinguish requests for appointments from careers, training, and general research, and use only approved advertising and measurement methods. We review the fit between those campaigns and searches such as “anxiety therapist near me.”
People comparing providers for therapists may consider service fit, provider credentials, location, appointment access, insurance questions, and the information a patient or caregiver needs before contacting the practice. We use those details to write the ads and choose the page each ad opens. Before spending money, we check that the business can provide what the ad describes.
