The opportunity
Search demand for ABA Therapy
A plain guide to how families find ABA providers on Google, in AI answers, and through ads. That is the customer context an organic search plan has to respect.
Customer language changes as the decision gets closer. Patients and caregivers search by symptom, service, specialty, provider, insurance, location, and appointment availability, often while trying to understand an unfamiliar care decision. The keyword plan should show which searches need education, which need proof, and which need a direct next step. The stated market need is specific: Help families starting services after a diagnosis find an opening nearby.
