The opportunity
Search demand for Dog Training
People type "dog pulls on leash" or "puppy biting help" and read whatever comes up. That is the customer context an organic search plan has to respect.
Buyers search by problem, use case, product or service category, capability, compatibility, price, and proof that the provider fits the work. For Dog Training, keyword research should separate early questions from the searches that show a customer is ready to compare, contact, book, or buy. The stated market need is specific: Show up when owners search a behavior problem, then book consultations.
