SEO for your business
How customers search for hotels
Hotel guests compare location, travel dates, room types, amenities, and booking terms. A direct booking page needs to answer those questions without making guests search through several screens. Those differences help us decide which questions your hotels SEO pages should answer.
We look beyond the number of searches in the hotels market. Searchers combine an occasion, destination, date, cuisine, amenity, availability, and location, then make a decision quickly on a phone. The useful question is whether your page helps that person choose the right next step.
Can marketing reduce what we pay in OTA commissions? That is the main goal. Every booking moved from an OTA to your site keeps the commission in your pocket. OTAs still have a place for reach, but marketing improves the mix. More direct bookings mean more revenue kept per room night.
