SEO for your business
How customers search for hotels
Hotel guests compare location, travel dates, room types, amenities, and booking terms. A direct booking page should answer those questions without sending guests through several screens. Those differences decide which questions your pages should answer first.
People search by occasion, place, date, cuisine, or amenity, often on a phone. Many decide quickly. Your “hotel rooms near convention center” page should make the next step clear.
Can marketing reduce what we pay in OTA commissions? It can, since each direct booking keeps the OTA commission in your pocket. OTAs still help with reach, but marketing can shift the mix toward direct bookings.
