The opportunity
Search demand for IP Attorneys
How IP attorneys get found by founders and inventors, across Google, AI answers, and ads. That is the customer context an organic search plan has to respect.
Customer language changes as the decision gets closer. Searches often combine a specific issue, service, deadline, jurisdiction, eligibility question, or financial goal with a strong need for credibility. The keyword plan should show which searches need education, which need proof, and which need a direct next step. The stated market need is specific: Get found by founders and inventors researching how to protect an idea.
