The opportunity
Search demand for Irrigation
They search things like "sprinkler repair near me" or "irrigation system installation cost". That is the customer context an organic search plan has to respect.
Customer language changes as the decision gets closer. Urgency, job type, service area, availability, and the difference between repair and replacement all change what the searcher needs. The keyword plan should show which searches need education, which need proof, and which need a direct next step. The stated market need is specific: Hold visibility through spring startups, midsummer breakdowns, and property manager searches.
