The opportunity
Search demand for LASIK
A quick, persuasive site built to convert moves visitors to the calendar. That is the customer context an organic search plan has to respect.
Customer language changes as the decision gets closer. Patients and caregivers search by symptom, service, specialty, provider, insurance, location, and appointment availability, often while trying to understand an unfamiliar care decision. The keyword plan should show which searches need education, which need proof, and which need a direct next step. The stated market need is specific: Book more consultations from people researching the procedure and comparing costs.
