The opportunity
Search demand for OB/GYN
They search "OB/GYN near me" or look for a provider accepting new patients. That is the customer context an organic search plan has to respect.
The intent model needs to account for this pattern: Patients and caregivers search by symptom, service, specialty, provider, insurance, location, and appointment availability, often while trying to understand an unfamiliar care decision. Research should group those needs by the decision behind the query, not just by monthly search volume. The stated market need is specific: Be present and trusted while patients quietly compare providers and reviews.
