The opportunity
Search demand for Wedding Planners
Planning often starts a year or more ahead, so the research stage is long and visual. That is the customer context an organic search plan has to respect.
Customer language changes as the decision gets closer. Searchers combine an occasion, destination, date, cuisine, amenity, availability, and location, then make a decision quickly on a phone. The keyword plan should show which searches need education, which need proof, and which need a direct next step. The stated market need is specific: Start more consultations with couples who saved you to their shortlist.
