The website opportunity
Design the Catering site around the real decision
For Catering, visual polish cannot compensate for a site that misunderstands the customer. Guests and diners usually decide with a date, destination, cuisine, occasion, party need, price, policy, or availability in mind. Mobile speed and a direct booking, ordering, or reservation path are central to the experience. The information hierarchy should begin there.
For Catering, the page requirements become more concrete when the team looks at the questions customers bring to the site. A photo-forward site with a short quote form. Those details help the design move from a generic template to a site built around this business.
For Catering, the design brief needs one accountable business action. Monthly reporting counts what matters to a caterer: quote requests and events booked. Calls, forms, bookings, applications, demos, orders, or other events should be tested before they are used to judge the new experience.
