The website opportunity
What your website needs to explain
Individual learners often start with a free trial and a look at the course catalog. Training managers buying seats in bulk may want a demo before a larger purchase. Your site should show those details before asking visitors to act.
Give individual learners and organizations separate paths where their needs differ. Explain the learning product, pricing, trial or demo terms, and how to start. Visitors searching “online compliance training for staff” expect those answers.
