The website opportunity
What your website needs to explain
Your market has two buyers: individual learners and training managers purchasing seats in bulk. Free trials, course catalogs, and demo booking should each be one click away. A website for elearning platforms should make those details easy to check before asking the visitor to take action.
Give individual learners and organizations separate paths where their needs differ. Explain the learning product, pricing, trial or demo conditions, and the steps for getting started. These are practical requirements for visitors arriving through searches such as “online compliance training for staff.”
