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White Label PPC

Offer paid search to your clients without building a PPC team. We manage Google Ads and Microsoft Ads accounts behind the scenes. You present the work and the reports under your agency's name.

Discuss your goals

What this service does

What is white label PPC?

White label PPC means we manage your clients' search ads and your agency delivers the service as its own. It suits agencies whose clients ask for Google Ads but who lack a specialist. You stay the client's main contact.

Paid search needs steady attention, because money is spent every day. We handle setup, ongoing management, and reporting. You handle the relationship and the billing.

Each client's ad account stays in the client's name or yours, never ours. You can see every change we make. Reports carry your branding and show ad spend separately from fees.

What we do

Here's what the work involves.

We begin by agreeing how requests, approvals, and reports will flow. Speed matters in ad accounts, so we set response times.

For each client, we confirm the budget, the goals, and what counts as a lead. You approve the plan before any money is spent.

  1. Agree roles, access, and approvals

    We set out who approves budgets, ad copy, and new campaigns. We get access through your manager account or the client's, so ownership stays clear. We agree whether we ever speak with clients directly.

    Confidentiality terms go in writing. So do the limits on what we can change without asking. You always know who is responsible for what.

    This can include partner agreement, account access setup, and approval process.

  2. Build and manage the campaigns

    We set up tracking, structure the campaigns, write ads, and manage bids. We review search terms and block the ones that waste money. The work matches what we do for our own clients.

    If a client's landing page or offer is hurting results, we tell you. You decide how to raise it with the client. We can suggest the fix.

    This can include campaign setup, ongoing management, and landing page notes.

  3. Report under your brand

    Reports use your logo and plain language. They show spend, tracked leads or sales, and what we changed. We add notes to help you present them.

    Clients often ask why a number moved. We give you a clear answer you can pass on. We're honest when results fall short, and we say what we'll try next.

    This can include reports in your branding, notes for your account managers, and answers to client questions.

What this can look like

A marketing agency with three ad clients

Illustrative arrangement, not an Ardoz client result. An agency builds websites and has three clients asking for Google Ads.

  • Access without confusion

    The agency links each client's account to its own manager account and shares access with us.

  • One request channel

    Requests come through the agency's project tool. We reply within the agreed time.

  • Monthly branded reports

    Each client gets a short report in the agency's style, with notes for the account manager.

The agency keeps the clients and the credit, and the accounts get regular care.

Proof from past programs

Results from our team's work.

67%

lower cost per qualified consultation

Legal services · 120-day paid search program

93%

more booked appointments

Automotive services · 5-month paid media program

74%

more qualified calls

Home services · 90-day local growth program

Selected anonymized examples from prior professional work involving members of our team. Each outcome reflects a specific scope, time period, market, and starting point. These historical outcomes are not guarantees or projections.

Before you choose

Is this the help you need?

When to consider it

Is it right for your business?

This fits agencies with clients who want paid search and no one in-house to run it. If a client's budget is too small to gather useful data, we'll say so before you sell the service.

Your reports

What we measure

Where data is available, we report on:

  • Client ad spend and cost per lead
  • Tracked leads and sales
  • Response time on requests

Planning the work

What affects the cost?

The price depends on:

  • Number of accounts
  • Ad budget and campaign types in each
  • Reporting frequency

Related services

Pair it with white label SEO

Many agencies offer both. Paid search shows quickly which searches turn into customers. That helps decide which pages SEO should improve.

Related support

Each service does a different job. Add another only when it meets a real need in your plan.

Our paid search servicesAll services

Questions before starting

Questions about White Label PPC.

Who owns the ad accounts?

Your client or your agency. We work through shared access. If the arrangement ends, the accounts and their history stay with you.

Will you talk to my clients?

Only if you ask us to. We can join calls as part of your team or stay behind the scenes.

Is there a minimum ad budget?

There's no fixed number, but very small budgets gather data slowly. We'll tell you when a budget is too low to manage well.

How do you charge?

We agree on a fee for each account or scope. You set your own price to the client. Ad spend is always paid directly to the ad platform.

Not sure where to start?

Let's talk about White Label PPC.

Share your website, your customers, and what needs to improve. We'll help you pick a starting point.

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