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AI SEO Services

Help AI tools such as ChatGPT and Google's AI Overviews describe your business correctly. We check what they say about you now. Then we improve the pages and facts they draw on.

Discuss your goals

What this service does

What is AI SEO?

More people now ask AI tools for recommendations and explanations. AI SEO is the work of helping those tools find and describe your business accurately. You may also hear it called GEO, AEO, or LLM SEO.

It builds on regular SEO. Google says the same basics apply to its AI features: helpful content that its systems can reach and read. The extra step is checking what AI tools actually say and fixing what they get wrong.

We show you the exact questions we asked, the answers, and the dates. AI answers vary between people and change over time. No one can guarantee that an AI tool will mention or recommend your business.

What we do

Here's what the work involves.

We start with the questions your customers might ask an AI tool. Some are about your type of service. Others are about your business by name.

We run those questions in the main tools and save the results. That gives us a baseline to compare against later.

  1. See what AI tools say about you

    We record whether each answer mentions you, how it describes you, and which sources it cites. We note mistakes, such as a wrong service or an old address. We also see which competitors appear.

    The cited sources matter. They show where AI tools get their information about your field. Sometimes that's your own site, and sometimes it's a directory or a review site.

    This can include question list, saved answers and sources, and errors and gaps.

  2. Make your information clear and consistent

    We rewrite pages so they state plainly what you do, who you serve, and where. We add direct answers to common questions. We check that business details match across your site and other listings.

    We also check that AI crawlers can reach your pages, and we review your structured data. We don't build a separate AI version of your site or stuff pages with phrases. Clear, accurate pages serve people and machines alike.

    This can include clearer service pages, direct answers to questions, and crawler access and structured data checks.

  3. Track mentions, citations, and visits

    We repeat the same questions on a schedule and compare the answers. We report mentions, citations, and visits from AI tools as three separate things. Each tells you something different.

    A mention means the tool named you. A citation means it linked to you. A visit means someone clicked. We don't blur them into one score.

    This can include repeat answer checks, mention and citation reports, and AI referral visits.

What this can look like

A law firm described incorrectly

Illustrative review, not an Ardoz client result. An AI tool says a family law firm also handles criminal cases, which it doesn't.

  • Trace the source

    The answer cites an old directory listing with the wrong practice areas.

  • Correct the facts

    The firm updates the listing. Its own site gets a clear page stating what it does and doesn't handle.

  • Check again later

    We ask the same question again over the following weeks to see whether the answer changes.

The fix starts with the source, not with the AI tool.

Proof from past programs

Results from our team's work.

2.8X

more organic demo requests

B2B software · 8-month search program

4.1X

more property valuation requests

Real estate · 12-month organic growth program

312%

more non-branded organic traffic

B2B SaaS · 9-month growth program

Selected anonymized examples from prior professional work involving members of our team. Each outcome reflects a specific scope, time period, market, and starting point. These historical outcomes are not guarantees or projections.

Before you choose

Is this the help you need?

When to consider it

Is it right for your business?

AI SEO fits when your customers research with AI tools, or when AI answers describe your business wrongly. If your website has basic SEO problems, fix those first. AI tools rely on many of the same signals.

Your reports

What we measure

Where data is available, we report on:

  • Mentions in sampled answers
  • Citations of your pages
  • Identifiable visits from AI tools

Planning the work

What affects the cost?

The price depends on:

  • Number of services and questions to test
  • AI tools to cover
  • Content changes needed

Related services

AI SEO and GEO are the same work

GEO stands for generative engine optimization. It's the industry term for what many people call AI SEO. Our GEO page explains the method in more detail.

Related support

Each service does a different job. Add another only when it meets a real need in your plan.

Our AI search and GEO servicesAll services

Questions before starting

Questions about AI SEO.

Is AI SEO different from regular SEO?

Mostly it extends it. Good SEO gives AI tools reliable pages to draw on. AI SEO adds checks of what those tools say and work on the facts they use.

Can you get us into ChatGPT's answers?

We can't promise that, and no one honestly can. We can improve the information these tools find about you and measure what changes.

Which AI tools do you check?

Usually ChatGPT and Google's AI Overviews and AI Mode. We add others your customers use, such as Perplexity or Gemini. We agree on the list with you.

Should we block AI crawlers?

That's your decision, and it has trade-offs. Blocking can limit how tools learn about you. We explain the options so you can choose.

Related guidance: Google's guidance on AI features and your website

Not sure where to start?

Let's talk about AI SEO.

Share your website, your customers, and what needs to improve. We'll help you pick a starting point.

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