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Part of our web design services

Website Redesign Services

Rebuild your website without throwing away the search traffic and customers it already brings. We plan the new pages, design and build them, and move everything over carefully. Old page addresses keep working.

Discuss your goals

What this service does

When does a website need a redesign?

A redesign makes sense when the site is hard to use, hard to update, or no longer matches the business. It's a chance to fix the structure and the message, not just the look.

It's also a risk. Sites often lose search visits after a relaunch because pages moved or disappeared without redirects. We plan for that from the first day, so the new site starts with what the old one earned.

Before launch, you get a list of every old address and where it will lead. After launch, we report on errors, redirects, and search visits. Some movement in rankings is normal after a relaunch, and we can't promise there'll be none.

What we do

Here's what the work involves.

We start with what works on your current site. Analytics and Search Console show which pages bring visits and inquiries.

Then we agree on goals for the new site. That might be more bookings, easier editing, or a clearer story about what you do.

  1. Plan the pages before the design

    We list every page on the current site and decide whether to keep, improve, merge, or remove it. Pages that bring search visits or links get extra care. Then we draw the new site map.

    Content comes before layout. We agree what each page needs to say and who it's for. The design then serves that content, not the reverse.

    This can include page inventory, new site map, and content plan.

  2. Design and build for every screen

    We design key pages first and test them with real content. Pages must work well on phones, tablets, and computers. We check contrast, text size, and keyboard use so more people can use the site.

    We build on a platform your team can edit. We keep pages light so they load quickly. You review the work on a private test site before anything goes public.

    This can include page designs, responsive build, and private test site.

  3. Move, launch, and check

    Every old address that changes gets a redirect to its new home. We carry over titles, descriptions, structured data, and tracking. We test forms, links, and redirects before launch.

    After launch, we watch for errors and missing pages. We submit the new sitemap to Google and review Search Console over the following weeks. We fix problems as they appear.

    This can include redirect map, pre-launch checklist, and post-launch monitoring.

What this can look like

A manufacturer with an outdated site

Illustrative plan, not an Ardoz client result. A manufacturer's ten-year-old website is hard to use on phones.

  • Keep what earns visits

    Twelve product pages bring most of the search visits. Their content and addresses stay, with improvements.

  • Merge the clutter

    Forty short news posts become a handful of useful pages. Each old address redirects to its replacement.

  • Check after launch

    A crawl on launch day confirms every redirect. Search Console gets a weekly review for the first month.

The new site keeps what the old one earned and fixes what held it back.

Proof from past programs

Results from our team's work.

86%

more direct online bookings

Food & hospitality · 6-month direct revenue program

58%

more appointment requests

Healthcare · 6-month patient acquisition program

2.8X

more organic demo requests

B2B software · 8-month search program

Selected anonymized examples from prior professional work involving members of our team. Each outcome reflects a specific scope, time period, market, and starting point. These historical outcomes are not guarantees or projections.

Before you choose

Is this the help you need?

When to consider it

Is it right for your business?

A redesign fits when your site is hard to use or update, or no longer reflects what you offer. If the site works and only a few pages underperform, improving those pages costs less.

Your reports

What we measure

Where data is available, we report on:

  • Old addresses redirected correctly
  • Search visits before and after launch
  • Inquiries and sales from the new site

Planning the work

What affects the cost?

The price depends on:

  • Number of pages
  • Features such as booking or online sales
  • Content to write or rewrite

Related services

Redesign or new website?

A redesign rebuilds a site that already has visitors and history. A new website starts fresh. Our web design page covers both, and this page focuses on protecting what you have.

Related support

Each service does a different job. Add another only when it meets a real need in your plan.

Our web design servicesAll services

Questions before starting

Questions about Website Redesign.

Will a redesign hurt our search rankings?

It can, if pages move without redirects or content is cut carelessly. We plan the move to reduce that risk. Some short-term movement is still normal.

Do we have to change platforms?

No. We can redesign on your current platform if it meets your needs. We'll explain the options if a change would help.

Can we keep our existing content?

Yes, where it's still accurate and useful. We review each page with you and improve what needs it.

How long does a redesign take?

It depends on the size of the site and how quickly content and approvals come together. We give you a timeline with the proposal.

Related guidance: Google's guide to site moves

Not sure where to start?

Let's talk about Website Redesign.

Share your website, your customers, and what needs to improve. We'll help you pick a starting point.

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