Contact us
Menu

Paid search for your market

DTC PPC

PPC is advertising in search results. Your ad appears when someone searches for what you offer, and you pay the ad platform when someone clicks. We run Google Ads and Microsoft Ads for DTC brands.

Discuss your PPC priorities

The paid-search opportunity

Paid search for DTC brands

We review Google Ads search and shopping campaigns against stock, margins, and recorded orders. Launch tests stay separate from established products, so each budget has a clear purpose. We check how well those campaigns fit real searches, such as “buy skincare direct from brand.”

We write the ads and choose the pages they lead to, based on what buyers weigh up. Before you spend anything, we confirm you can deliver what the ad promises. People searching for DTC brands often compare what is included, price, availability, and relevant examples.

How we run your account

How we manage your search ads

For DTC brands, we pick the searches worth paying for. Then we write the ads. We check each landing page, so the ad matches what you actually offer.

We review what people searched before clicking your ads. Then we check whether the calls or requests were useful. That shows what to change for DTC brands.

  1. Build ads for the services you want to promote

    We group searches like “buy skincare direct from brand” by what the person needs. We don't pile every keyword into one ad. When the offer is different, the ad says so.

    Not everyone who types “buy skincare direct from brand” is a good fit. So we look at the real searches and where they came from before we block anything. We build campaigns around products or services, customer needs, locations, and different reasons for getting in touch.

  2. Send each click to a page that answers the question

    Build clear product and collection pages with approved images, specs, shipping, and return details. Keep checkout simple, and test ordering on phones and larger screens. The ad and the page it leads to should make the same offer.

    We read the page the way a customer of DTC brands would. Is the offer accurate? Is the form short? Each landing page needs what the ad offers, useful answers, an easy way to call, get a quote, and buy.

    Ads and pages must describe the real offer, with accurate prices and terms. We check platform rules before launch and use approved systems for customer data. Ads and pages for DTC brands use the same approved claims.

  3. Find out which clicks lead to useful calls or sales

    A conversion is an action the ad account counts, like a call or a purchase. For DTC brands, we check what's being counted and remove duplicates. A click on a button is not the same as a finished request.

    The people who answer your phones notice things an ad report can't show. For DTC brands, that might be callers asking for services you don't offer. We bring those notes into every review.

    • Tracking: calls, forms, and sales counted correctly
    • Lead quality: real inquiries kept apart from spam and duplicates
    • Fit: requests you can actually serve
    • Privacy: only approved customer data and tracking

  4. Put the budget behind the work you want

    More budget isn't always the answer. Sometimes a better ad or page does more, or we stop paying for searches that don't help. Before DTC brands raise their ad spend, we review click costs, customer value, how often requests become sales, and your team's capacity.

    Your report shows DTC brands where the money went. We judge the results against your offer and how much work you can take on. We cannot promise campaign performance or financial returns.

Proof from past programs

Results from our team's work.

67%

lower cost per qualified consultation

Legal services · 120-day paid search program

93%

more booked appointments

Automotive services · 5-month paid media program

74%

more qualified calls

Home services · 90-day local growth program

“Professional, collaborative, and exceptional to work with.”
Cassie DellFeedback provided to Ardoz Digital. Outcomes are not guaranteed.

Selected anonymized examples from prior professional work involving members of our team. Each outcome reflects a specific scope, time period, market, and starting point. These historical outcomes are not guarantees or projections.

Where this fits

Related services and resources

Related PPC services

Questions before launch

Common PPC questions

Which searches should PPC for DTC brands target?

Good examples are “buy skincare direct from brand” and “reusable kitchen products.” We build the full list from your services, your area, and your budget. We also block searches from people you can't help.

How much should we spend on ads for DTC brands?

It depends on what clicks cost, what a customer is worth, and how much work you can handle. We look at all three before suggesting a budget for DTC brands. Ad spend and our fee stay separate, and we cannot promise a lead cost.

Does PPC for DTC brands need a dedicated landing page?

Not always. A page you already have can work if it delivers what the ad offers. For DTC brands, we check the offer, the proof, and the contact option. A separate page helps when the campaign needs a sharper message.

How do we know whether PPC inquiries for DTC brands are useful?

Direct-to-consumer brands must explain the product on their own storefronts, not a marketplace listing. Product questions, shipping costs, returns, and checkout all affect the buying decision. Your team's feedback shows which requests became customers.

Who owns the advertising account for DTC brands?

The account belongs to your business, history and all. We agree on the access we need to manage ads for DTC brands. If we ever stop working together, you keep everything.

Can you guarantee PPC results for DTC brands?

No, and no honest agency can. Results depend on competition, budget, demand, and your offer. For DTC brands, we cannot promise a set number of leads.

Plan the next campaign decision

Talk through PPC for DTC brands.

Tell us what you want to advertise and your budget. Share what makes an inquiry worthwhile, and we'll suggest a practical next step.

Send project detailsView contact options