The website opportunity
What your website needs to explain
Direct-to-consumer brands sell through their own storefronts and need to explain the product without relying on a marketplace listing. Product questions, shipping costs, returns, and checkout all affect the buying decision. A website for DTC brands should make those details easy to check before asking the visitor to take action.
Build clear product and collection pages with approved images, useful specifications, shipping and return information, and an understandable checkout. Test ordering on a phone as well as a larger screen. These are practical requirements for visitors arriving through searches such as “buy skincare direct from brand” and “reusable kitchen products.”
