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Paid search for your market

Google Ads for Occupational Therapists

PPC is advertising in search results. Your ad appears when someone searches for what you offer, and you pay the ad platform when someone clicks. We run Google Ads and Microsoft Ads for occupational therapy practices.

Discuss your PPC priorities

The paid-search opportunity

Paid search for occupational therapy practices

Our PPC service keeps spend on the therapy services where you have openings. We check how well those campaigns fit real searches, such as “pediatric occupational therapy.”

We write the ads and choose the pages they lead to, based on what buyers weigh up. Before you spend anything, we confirm you can deliver what the ad promises. People searching for occupational therapy practices often compare services, provider credentials, location, appointment times, and insurance.

How we run your account

How we manage your search ads

For occupational therapy practices, we pick the searches worth paying for. Then we write the ads. We check each landing page, so the ad matches what you actually offer.

We review what people searched before clicking your ads. Then we check whether the calls or requests were useful. That shows what to change for occupational therapy practices.

  1. Build ads for the services you want to promote

    Families and patients searching nearby may look for pediatric OT, hand therapy, or rehab services. Referring providers need their own simple path for sending a patient and requesting an evaluation. We use that to split up campaigns and block the wrong searches.

    Not everyone who types “pediatric occupational therapy” is a good fit. So we look at the real searches and where they came from before we block anything. We build campaigns around approved services, providers, locations, and appointment types.

  2. Send each click to a page that answers the question

    Explain the services, provider information, and evaluation process approved by the practice. Separate general appointment inquiries from professional referrals and use appropriate systems for any sensitive records. The ad and the page it leads to should make the same offer.

    A good landing page gives people what the ad offered. For occupational therapy practices, we test the contact option on phones and computers. The page should include approved service details, provider and location information, a clear way to book, and forms that protect privacy.

    Your legal and clinical teams review healthcare ads, claims, targeting, and tracking. Marketing forms must not ask for protected health information without approved safeguards. Ads and pages for occupational therapy practices use the same approved claims.

  3. Find out which clicks lead to useful calls or sales

    A conversion is an action the ad account counts, like a call or a purchase. For occupational therapy practices, we check what's being counted and remove duplicates. A click on a button is not the same as a finished request.

    Ask your team what happened after each inquiry. Was the location right? Was it work occupational therapy practices can take on? Their answers matter more than the raw count.

    • Tracking: calls, forms, and sales counted correctly
    • Lead quality: real inquiries kept apart from spam and duplicates
    • Fit: requests you can actually serve
    • Privacy: only approved customer data and tracking

  4. Put the budget behind the work you want

    More budget isn't always the answer. Sometimes a better ad or page does more, or we stop paying for searches that don't help. Before occupational therapy practices raise their ad spend, we review the value of a suitable appointment, provider capacity, patient eligibility, and missed appointments.

    Demand for occupational therapy practices rises and falls with competition, timing, and your offer. We look at all three before growing a campaign. Ad spend stays separate from our fee, and we cannot promise returns.

Proof from past programs

Results from our team's work.

58%

more appointment requests

Healthcare · 6-month patient acquisition program

67%

lower cost per qualified consultation

Legal services · 120-day paid search program

93%

more booked appointments

Automotive services · 5-month paid media program

“Professional, collaborative, and exceptional to work with.”
Cassie DellFeedback provided to Ardoz Digital. Outcomes are not guaranteed.

Selected anonymized examples from prior professional work involving members of our team. Each outcome reflects a specific scope, time period, market, and starting point. These historical outcomes are not guarantees or projections.

Where this fits

Related services and resources

Related PPC services

Questions before launch

Common PPC questions

Which searches should PPC for occupational therapy practices target?

Good examples are “pediatric occupational therapy” and “occupational therapy evaluation.” We build the full list from your services, your area, and your budget. We also block searches from people you can't help.

How much should we spend on ads for occupational therapy practices?

It depends on what clicks cost, what a customer is worth, and how much work you can handle. We look at all three before suggesting a budget for occupational therapy practices. Ad spend and our fee stay separate, and we cannot promise a lead cost.

Does PPC for occupational therapy practices need a dedicated landing page?

Not always. A page you already have can work if it delivers what the ad offers. For occupational therapy practices, we check the offer, the proof, and the contact option. A separate page helps when the campaign needs a sharper message.

How do we know whether PPC inquiries for occupational therapy practices are useful?

Families and patients searching nearby may look for pediatric OT, hand therapy, or rehab services. Referring providers need their own simple path for sending a patient and requesting an evaluation. Your team's feedback shows which requests became customers.

Who owns the advertising account for occupational therapy practices?

We work inside your own ad account for occupational therapy practices. You keep access to the settings, the history, and the results data. The proposal explains what we do and what you pay for ads.

Can you guarantee PPC results for occupational therapy practices?

No, and no honest agency can. Results depend on competition, budget, demand, and your offer. For occupational therapy practices, we cannot promise a set number of leads.

Plan the next campaign decision

Talk through PPC for occupational therapy practices.

Tell us what you want to advertise and your budget. Share what makes an inquiry worthwhile, and we'll suggest a practical next step.

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