The website opportunity
Design the Occupational Therapy site around the real decision
For Occupational Therapy, visual polish cannot compensate for a site that misunderstands the customer. Patients and caregivers often arrive with an unfamiliar care question. They need to understand service fit, provider credentials, location, appointment access, insurance context, and what will happen after they reach out. The information hierarchy should begin there.
For Occupational Therapy, a quick site with a referral form for physicians and a short intake form. Search themes such as the questions customers bring to the site offer practical clues about what visitors expect to find, but the final page plan should be grounded in real services, policies, customer questions, and operational capacity.
For Occupational Therapy, each month you get a short report on evaluations booked and referral sources. That goal should shape the content and interaction plan without turning every button click into a claimed business result. Qualified outcomes matter more than inflated activity counts.
