The opportunity
Search demand for Food Delivery
How customers choose a delivery service when the big apps own their home screens. That is the customer context an organic search plan has to respect.
Searchers combine an occasion, destination, date, cuisine, amenity, availability, and location, then make a decision quickly on a phone. That makes a flat keyword list inadequate. Food Delivery needs separate clusters for learning, comparing options, checking fit, and taking action. The stated market need is specific: Grow direct orders that skip the fees third party apps charge.
