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Paid search for your market

Solar PPC

PPC is advertising in search results. Your ad appears when someone searches for what you offer, and you pay the ad platform when someone clicks. We run Google Ads and Microsoft Ads for solar installers.

Discuss your PPC priorities

The paid-search opportunity

Paid search for solar installers

Search ads put your offer in front of buyers requesting solar quotes. Our PPC service handles the build and tunes spend when incentives spike. We check how well those campaigns fit real searches, such as “how much do solar panels cost.”

We write the ads and choose the pages they lead to, based on what buyers weigh up. Before you spend anything, we confirm you can deliver what the ad promises. People searching for solar installers often compare service options, response times, service areas, licenses, and repair versus replacement costs.

How we run your account

How we manage your search ads

For solar installers, we pick the searches worth paying for. Then we write the ads. We check each landing page, so the ad matches what you actually offer.

We review what people searched before clicking your ads. Then we check whether the calls or requests were useful. That shows what to change for solar installers.

  1. Build ads for the services you want to promote

    Every campaign needs one clear purpose, such as bringing in people who search “how much do solar panels cost.” We keep related services together and unrelated ones apart. Otherwise one total for the whole account can hide wasted money.

    Before solar installers spend more, we check the targeting, the budget, and the blocked searches. Those settings have to match what you really offer. Campaigns usually cover urgent repairs, planned replacements, maintenance, service areas, and the jobs your team can take on.

  2. Send each click to a page that answers the question

    Explain the installation scope, approved financing information, and assessment process with genuine project photos. Qualify savings or performance claims, and don't quote results before the team assesses the property. The ad and the page it leads to should make the same offer.

    A click on an ad for “how much do solar panels cost” should land right on that service, not on your home page. We give the page one clear message and some proof. It includes the exact service, the areas you cover, proof of your work, and a quick way to call or book.

    Claims about licenses, financing, prices, and warranties must match your records and terms. Ads and pages for solar installers use the same approved claims.

  3. Find out which clicks lead to useful calls or sales

    People click the ad, reach the page, and then act. Conversion tracking should count the calls, forms, or sales that solar installers care about. It should never count the same request twice.

    A useful report for solar installers separates real requests from general questions. We agree on that definition with your team first. Then their feedback guides where the budget goes.

    • Tracking: calls, forms, and sales counted correctly
    • Lead quality: real inquiries kept apart from spam and duplicates
    • Fit: requests you can actually serve
    • Privacy: only approved customer data and tracking

  4. Put the budget behind the work you want

    A campaign can be busy without being useful. Before solar installers change the budget, we check what each good request costs. We also weigh job value, how often estimates become jobs, technician capacity, busy seasons, and the cost of a wasted trip.

    Your report shows solar installers where the money went. We judge the results against your offer and how much work you can take on. We cannot promise campaign performance or financial returns.

Proof from past programs

Results from our team's work.

74%

more qualified calls

Home services · 90-day local growth program

67%

lower cost per qualified consultation

Legal services · 120-day paid search program

93%

more booked appointments

Automotive services · 5-month paid media program

“Professional, collaborative, and exceptional to work with.”
Cassie DellFeedback provided to Ardoz Digital. Outcomes are not guaranteed.

Selected anonymized examples from prior professional work involving members of our team. Each outcome reflects a specific scope, time period, market, and starting point. These historical outcomes are not guarantees or projections.

Where this fits

Related services and resources

Related PPC services

Questions before launch

Common PPC questions

Which searches should PPC for solar installers target?

Good examples are “how much do solar panels cost.” We build the full list from your services, your area, and your budget. We also block searches from people you can't help.

How much should we spend on ads for solar installers?

It depends on what clicks cost, what a customer is worth, and how much work you can handle. We look at all three before suggesting a budget for solar installers. Ad spend and our fee stay separate, and we cannot promise a lead cost.

Does PPC for solar installers need a dedicated landing page?

Not always. A page you already have can work if it delivers what the ad offers. For solar installers, we check the offer, the proof, and the contact option. A separate page helps when the campaign needs a sharper message.

How do we know whether PPC inquiries for solar installers are useful?

Homeowners research solar cost, financing, and incentive programs for months before requesting quotes. Once ready, they compare installers, system options, and the consultation process. Your team's feedback shows which requests became customers.

Who owns the advertising account for solar installers?

The account belongs to your business, history and all. We agree on the access we need to manage ads for solar installers. If we ever stop working together, you keep everything.

Can you guarantee PPC results for solar installers?

No, and no honest agency can. Results depend on competition, budget, demand, and your offer. For solar installers, we cannot promise a set number of leads.

Plan the next campaign decision

Talk through PPC for solar installers.

Tell us what you want to advertise and your budget. Share what makes an inquiry worthwhile, and we'll suggest a practical next step.

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