The opportunity
Search demand for Solar
Homeowners study costs, financing, and incentives for months before requesting quotes. That is the customer context an organic search plan has to respect.
Urgency, job type, service area, availability, and the difference between repair and replacement all change what the searcher needs. That makes a flat keyword list inadequate. Solar needs separate clusters for learning, comparing options, checking fit, and taking action. The stated market need is specific: Stay present through months of cost, financing, and incentive research.
