Marketing support for solar installers
Explain the installation scope, approved financing information, and assessment process with genuine project photos. Keep savings or performance claims qualified and avoid quoting a result before the property is assessed. We review the existing solar site before deciding whether it needs focused improvements or a broader rebuild.
Google Ads and Microsoft Ads capture ready buyers searching for quotes, and spend can scale when incentives spike. Our PPC service handles the build and the tuning. SEO work looks at searches such as “how much do solar panels cost” and the pages that answer them. The channel mix depends on your priorities, current visibility, budget, and capacity.
Your solar team should be able to use the report without translating marketing jargon. We agree on measures such as consultations, check the available evidence, and explain both the findings and their limits.
Connected marketing
Marketing services for solar
- SEO
Plan Solar pages around searches such as “solar.” Improve titles, content, and internal links so visitors can understand the service and find a clear contact option.
- AI search and GEO
Assess how AI systems represent Solar services, including their descriptions and cited sources. Correct information your business controls, repeat comparable checks, and report the limits of each answer sample.
- Paid search
Focus Solar paid search on the work your team can accept. Review actual queries, location settings, ads, and forms so decisions reflect useful inquiries instead of click volume alone.
- Digital PR
Develop useful Solar stories from your team's knowledge and approved information. Approach relevant publications, track responses, and report any coverage. Editors make the final decisions about what they publish.
- Web design
Review what customers need from your Solar website. Organize services and useful evidence, make contact options clear, and check the layouts and forms on phones, tablets, and larger screens.
- SEO and PPC consulting
Get an outside review of Solar search and advertising work. Identify the most useful changes, explain the reasons, and help your team put the plan into practice within its available capacity.
The solar plan can also include Digital PR or consulting when your team needs support with public stories, priorities, or implementation.