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Part of our consulting services

SEO Audit Services

Get a clear picture of what's holding your website back in search. We review your site's content, technical health, and links. You receive a ranked list of fixes, explained in plain language.

Discuss your goals

What this service does

What does an SEO audit cover?

An SEO audit is a structured review of how well your website can perform in search. It looks at whether Google can read your pages and whether they answer what customers ask. It also compares your site with the ones that outrank you.

A good audit doesn't end with a long export from a tool. It tells you which problems matter, why, and what to do about each one. You should be able to hand it to a developer or writer and get work started.

Every finding includes evidence you can check yourself. We separate confirmed problems from things worth testing. An audit shows where to improve, but it can't promise a result.

What we do

Here's what the work involves.

We start by asking what you sell, who you want to reach, and what has changed recently. That tells us which pages to study most closely.

Then we gather data from a site crawl, Google Search Console, and your analytics. Tools find patterns, and we check the important ones by hand.

  1. Review how search engines read the site

    We check indexing, redirects, duplicate pages, page speed, and mobile use. We look for anything that stops Google from reaching your key pages.

    We test a sample of pages by hand, since tools can miss context. A warning that matters on one site can be harmless on another. We tell you which is which.

    This can include technical findings, indexing review, and speed and mobile checks.

  2. Compare your pages with what people search for

    We match your main pages to the searches they should answer. We note thin pages, overlapping pages, and topics you don't cover yet. We also look at titles, headings, and internal links.

    Then we study a few competitors that rank for those searches. We note what their pages explain that yours don't. The aim is to find useful gaps, not to copy anyone.

    This can include page-by-page content review, missing topics, and competitor comparison.

  3. Put the fixes in order and explain them

    We sort the findings by likely effect and effort. Each one has a short explanation, the pages involved, and a suggested fix. Quick wins sit apart from bigger projects.

    We walk your team through the report on a call. You can ask questions and challenge the priorities. If you want help with the fixes afterward, we can scope that separately.

    This can include prioritized action list, walkthrough call, and optional follow-up plan.

What this can look like

A plumbing site with flat traffic

Illustrative audit summary, not an Ardoz client result. A plumbing company's search visits haven't grown in a year.

  • Overlapping pages

    Three pages target the same drain-cleaning search. We suggest combining them into one stronger page.

  • Slow pages on phones

    Large images delay the booking page on phones. We list the images and the sizes they should be.

  • A missing service

    Customers search for water heater repair, but no page covers it. We outline what a new page should explain.

Three clear priorities are more use than a list of three hundred warnings.

Proof from past programs

Results from our team's work.

67%

lower cost per qualified consultation

Legal services · 120-day paid search program

41%

higher organic conversion rate

Ecommerce growth · 6-month optimization program

74%

more qualified calls

Home services · 90-day local growth program

Selected anonymized examples from prior professional work involving members of our team. Each outcome reflects a specific scope, time period, market, and starting point. These historical outcomes are not guarantees or projections.

Before you choose

Is this the help you need?

When to consider it

Is it right for your business?

An audit fits when traffic has stalled or dropped, before a redesign, or when you want a second opinion. If you already know the main problems, skip the audit and spend the budget on fixing them.

Your reports

What we measure

Where data is available, we report on:

  • Findings backed by evidence
  • Fixes ranked by priority
  • Questions answered for your team

Planning the work

What affects the cost?

The price depends on:

  • Site size
  • Number of markets or languages
  • Depth of the competitor review

Related services

After the audit

Some teams take the report and do the work themselves. Others ask us to handle part of it through our SEO service. Either way, the report is yours to use.

Related support

Each service does a different job. Add another only when it meets a real need in your plan.

Our SEO and PPC consultingAll services

Questions before starting

Questions about SEO Audit.

How long does an SEO audit take?

It depends on the size of the site and how deep the review goes. A small site takes less time than a large store. We give you a timeline before we start.

What do you need from us?

Access to Google Search Console and your analytics, plus a short conversation about your goals. Access to the site's admin area helps but isn't always needed.

Is this just an automated tool report?

No. We use tools to gather data, then review the findings by hand. The report explains what matters for your business and leaves out the noise.

Do you audit Google Ads accounts too?

Yes. Our consulting service covers paid search reviews as well. Ask about combining the two if you run ads.

Related guidance: Google's advice on hiring SEO help

Not sure where to start?

Let's talk about SEO Audit.

Share your website, your customers, and what needs to improve. We'll help you pick a starting point.

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