Part of our SEO services

Technical SEO Services

Fix the website problems that stop search engines from finding and reading your pages. We check how Google crawls, renders, and indexes your site. Then we give your developers a clear, ordered list of fixes, or we make the changes ourselves.

Discuss your goals

What this service does

What is technical SEO?

Technical SEO covers the parts of a website that visitors rarely see. It deals with how search engines reach your pages, read them, and store them in their index. A page that isn't indexed can't appear in search results.

Common problems include blocked pages, broken redirects, duplicate addresses, and slow loading. Some sites hide key content behind scripts that search engines struggle to run. We find these problems and rank them by how much they matter.

Each finding comes with evidence, the pages affected, and a suggested fix. We mark which fixes are urgent and which can wait. Technical fixes remove obstacles, but they don't guarantee higher rankings.

What we do

Here's what the work involves.

We begin with a crawl of your site and a review of Google Search Console. Server logs help too, when you can share them.

Then we compare what we find with the pages that matter to your business. A problem on a top service page ranks above one on an old blog tag.

  1. Check what Google can reach and index

    We review your robots.txt file, sitemaps, canonical tags, and redirects. We compare the pages you want indexed with the pages Google has actually indexed. The gaps show where to look first.

    We also test how Google renders pages that rely on JavaScript. If the main content only appears after scripts run, Google may miss it or pick it up late. We show your developers the exact pages and what Google saw.

    This can include crawl and index review, redirect and canonical fixes, and rendering checks.

  2. Improve speed and mobile use

    We measure loading speed, layout shifts, and how fast pages respond to taps. Google calls these Core Web Vitals. We use data from real visitors where it exists, not just lab tests.

    Large images, heavy scripts, and slow servers are the usual causes. We list the changes likely to help most and the effort each one needs. Your team can then choose what to do first.

    This can include core Web Vitals review, image and script fixes, and mobile usability checks.

  3. Tidy the structure, links, and structured data

    We check that important pages sit a few clicks from the home page. We fix broken internal links and pages that nothing links to. We also review structured data, the code that labels things like products and reviews.

    After the fixes go live, we crawl the site again and review Search Console. We confirm each change worked and record anything that still needs attention.

    This can include internal link fixes, structured data review, and follow-up crawl and report.

What this can look like

A site that lost pages after a redesign

Illustrative review, not an Ardoz client result. A supplier relaunched its website, and search visits fell the next month.

  • Find the missing pages

    We compare the old page addresses with the new site. Many old pages return errors when they should redirect.

  • Restore the paths

    Each old address gets a redirect to its closest new page. The sitemap lists only the new, working addresses.

  • Confirm the repair

    A follow-up crawl checks every redirect. Search Console shows whether Google has picked up the new pages.

The review fixes the cause before anyone rewrites content that was never the problem.

Results from our team's work.

$100M+

SEO-influenced revenue

Enterprise commerce · 12-month program

312%

more non-branded organic traffic

B2B SaaS · 9-month growth program

41%

higher organic conversion rate

Ecommerce growth · 6-month optimization program

Before you choose

Is this the help you need?

When to consider it

Is it right for your business?

Technical SEO fits sites with pages missing from Google, a traffic drop after a change, or a rebuild coming up. If your site is small and already indexed well, better content may help more than technical work.

Your reports

What we measure

Where data is available, we report on:

  • Important pages indexed
  • Crawl errors resolved
  • Core Web Vitals results

Planning the work

What affects the cost?

The price depends on:

  • Site size and platform
  • Developer time available
  • Number and severity of problems

Related services

Technical SEO and content

Technical fixes help search engines reach your pages. Content decides whether those pages deserve to rank. Most sites need both, in an order that matches their biggest problem.

Questions before starting

Questions about Technical SEO.

Do you make the fixes or just list them?

Either. We can work in your site directly when access and scope allow. Or we write clear tickets for your developers and check their work.

How often should a site get a technical review?

After any redesign, platform change, or large content move. Otherwise, a regular check catches problems before they grow. Large or busy sites need one more often.

Will fixing Core Web Vitals raise my rankings?

Possibly a little, but don't expect a jump. Google uses page experience as one signal among many. The clearer win is that faster pages are easier for customers to use.

Can you work with our website platform?

We work with common platforms such as WordPress and Shopify, and with custom builds. Some platforms limit what can change. We tell you about those limits before work starts.

Related guidance: Google's guide to crawling and indexing

Not sure where to start?

Let's talk about Technical SEO.

Share your website, your customers, and what needs to improve. We'll help you pick a starting point.