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Part of our SEO services

Shopify SEO Services

Help shoppers find your Shopify store in unpaid search results. We improve your collection and product pages and fix the duplicate addresses Shopify can create. We also check that your theme and apps aren't slowing the store down.

Discuss your goals

What this service does

What makes Shopify SEO different?

Shopify handles many search basics for you, such as sitemaps and secure pages. It also has habits you need to manage. One product can be reached through several addresses, and page addresses follow a fixed pattern.

Shoppers often search for a type of product before a specific one. That makes collection pages your most valuable search pages. We make sure they're clear, well linked, and written for people who are comparing options.

You'll see which pages and theme files we changed. Reports show search visits, the products people land on, and sales where your analytics tracks them. We can't promise rankings or sales.

What we do

Here's what the work involves.

We start with your catalog, your best sellers, and what your shoppers search for. Then we review how the store is set up.

We work within Shopify's limits. Some things can't be changed, so we focus on what can.

  1. Organize collections around how people shop

    We match your collections to the searches shoppers use. We may suggest new collections for product types people search for. Each collection gets a helpful description and a clear title.

    We check your menus and internal links so important collections are easy to reach. We also look at filters and tags, which can create many near-identical pages. We keep the useful ones findable and the rest out of the way.

    This can include collection plan, titles and descriptions, and navigation and link fixes.

  2. Improve product pages and fix duplicates

    We rewrite thin product descriptions so they answer buyers' questions. We check titles, image descriptions, and product structured data. That code helps Google show price and availability in results.

    Shopify can show the same product under several addresses. Themes sometimes link to those extra addresses from collection pages. We update the theme so links point to each product's main address.

    This can include product page updates, duplicate address fixes, and product structured data checks.

  3. Check store speed and report on sales

    Apps and large images are common reasons a store loads slowly. We find what's adding weight and suggest what to remove, replace, or load later. We test changes on a copy of your theme first.

    We report which collections and products draw search visits and which lead to orders. If a page gets visits but few sales, we look at price, photos, and delivery details with you.

    This can include theme and app review, speed fixes, and search and sales reporting.

What this can look like

A home goods store with thin collections

Illustrative plan, not an Ardoz client result. A store sells kitchenware but gets little search traffic to its collections.

  • Split one broad collection

    "Cookware" becomes several collections that match real searches, such as cast iron pans and stock pots.

  • Point links to main addresses

    Collection pages had linked to duplicate product addresses. A theme edit points them to each product's main page.

  • Trim slow apps

    Two unused apps still loaded scripts on every page. Removing them makes pages lighter on phones.

The work follows how shoppers search, within what Shopify allows.

Proof from past programs

Results from our team's work.

$100M+

SEO-influenced revenue

Enterprise commerce · 12-month program

312%

more non-branded organic traffic

B2B SaaS · 9-month growth program

41%

higher organic conversion rate

Ecommerce growth · 6-month optimization program

Selected anonymized examples from prior professional work involving members of our team. Each outcome reflects a specific scope, time period, market, and starting point. These historical outcomes are not guarantees or projections.

Before you choose

Is this the help you need?

When to consider it

Is it right for your business?

Shopify SEO fits stores with a settled catalog that want more shoppers from unpaid search. If you're still testing what sells, a small ad campaign may teach you more, faster.

Your reports

What we measure

Where data is available, we report on:

  • Search visits to collections and products
  • Orders from unpaid search
  • Pages indexed without duplicates

Planning the work

What affects the cost?

The price depends on:

  • Number of products and collections
  • Theme and app setup
  • Content to write or rewrite

Related services

Shopify SEO and Shopping ads

SEO brings unpaid visits over time. Shopping ads show your products with a photo and price right away, for a cost per click. Clean product data helps both.

Related support

Each service does a different job. Add another only when it meets a real need in your plan.

Our SEO servicesAll services

Questions before starting

Questions about Shopify SEO.

Can you change Shopify's page address structure?

No one can. Shopify fixes parts of each address, such as /products/ and /collections/. We work within that and make the rest of the address clear.

Do we need an SEO app?

Often not. Shopify and a well-built theme cover most needs. We'll say so if an app would really help, and we remove ones that slow the store.

Will you edit our theme code?

Yes, when the fix needs it. We work on a copy of the theme and show you the change before it goes live. We keep a record of every edit.

We're moving to Shopify. Can you help?

Yes. We map old addresses to new ones and set up redirects before launch. That protects the search visits you already have as far as possible.

Related guidance: Shopify's guide to improving SEO

Not sure where to start?

Let's talk about Shopify SEO.

Share your website, your customers, and what needs to improve. We'll help you pick a starting point.

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